(Toronto, ON) February 2, 2009 – Visa Inc. (NYSE: V) announced today in Canada that Second Cup has joined a growing roster of Visa payWave™ contactless payment enabled merchants, which will allow consumers to simply "wave and go" when making every day transactions like purchasing coffee.

Contactless payments deliver speed and convenience to participating merchants and Visa® cardholders while offering the security benefits inherent in chip technology. 360 Second Cup stores in Canada will be equipped with Visa payWave enabled terminals by March 31, 2009.

"Visa's global experience has shown that both retailers and consumers support contactless programs because they allow payments to be transacted faster and are more convenient than cash for smaller ticket items," said Mike Bradley, Regional Head of Products, Visa Canada. "We're pleased that Second Cup customers will be able to enjoy a faster, more convenient transaction."

As Visa cards with the Visa payWave feature are issued by financial institutions, Visa cardholders will be able to purchase their morning coffee and muffin at Second Cup with a simple wave of their card.

"It's been an exciting year as we've seen contactless payments emerge and gain traction from both an issuer and acceptance point-of-view," continued Bradley.

The deployment of Visa payWave enabled Visa cards and point-of-sale terminals is closely aligned with Visa's migration to chip card technology in Canada. Visa employs a layered approach to its fraud prevention efforts, including technology on the card itself as well as on Visa's processing network to help heighten security efforts.

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