(Toronto, ON) 30 April, 2009 – Visa Inc. (NYSE: V) announced today in Canada that the SUBWAY® restaurant franchise has joined a growing roster of Visa payWave™ contactless payment enabled merchants, which will allow consumers to simply "wave and go" when making every day transactions like purchasing a SUBWAY® sandwich.

Contactless payments deliver speed and convenience to participating merchants and Visa® cardholders while offering the security benefits inherent in chip technology. Participating SUBWAY® restaurants across Canada will soon be equipped with Visa payWave enabled terminals.

"Visa's global experience has shown that contactless payments are transacted more quickly and are more convenient than cash for smaller purchases like Subway sandwiches," said Mike Bradley, Head of Products, Visa Canada.

"We are looking forward to the opportunity to understand the impact of contactless on speed of service as well as understanding how many of our customers take advantage of this payment method," said Marina O'Rourke, Director of Retail Technology at SUBWAY® World Headquarters.

Chase Paymentech™, the merchant acquirer of record for SUBWAY restaurants in Canada, will be an important partner in the effort, handling the implementation and providing support for the contactless terminals.

"We are excited to work so closely with one of our key clients and bring them a really beneficial and innovative solution," said Paul Browne, Vice-President of Operations for Chase Paymentech.

As Visa cards with the Visa payWave feature are issued by financial institutions, Visa cardholders will be able to purchase their SUBWAY® subs at participating locations by simply waving their card at a contactless terminal.

"It's exciting to see one of Canada's largest restaurant chains offering the convenience of contactless payments to Visa cardholders," continued Bradley.

The deployment of Visa payWave enabled Visa cards and point-of-sale terminals is closely aligned with Visa's migration to chip card technology in Canada. Visa employs a layered approach to its fraud prevention efforts, including technology on the card itself as well as on Visa's processing network to help heighten security efforts.

Back to top