VbV provides your business with added protection against fraudulent transactions and chargebacks for online sales, while providing your customers with added confidence while shopping online, helping to turn browsers into purchasers.

Over 3.5 million Canadian Visa cardholders have activated their VbV passwords, and over 125,000 new Canadian cardholders enroll each month.¹

• Discover the many ways VbV can help benefit your online business.
• Learn how consumers benefit when they shop at VbV enabled merchants.
• See how VbV has helped Canadian business Cayne's Housewares.
  
• Get answers to your questions about the VbV service and how it can help your business.

While VbV is a key part of your fraud prevention strategy, we recommend that you maintain the other fraud detection tools that you've already implemented. In addition, Visa offers other layers of security to help protect your business and your customers. These include the Card Verification Value 2 (CVV2) three-digit security number and the Address Verification System. Visit our Fraud Prevention and Security section for more information.

• For more information about screening, identifying and investigating suspicious looking transactions download the Card-Not-Present Security (pdf 1.65MB) briefing.

¹ Source: Visa Canada, as of September 2007.
³Conducted by Burak Jacobson on behalf of Visa Canada in September/October 2007.