Verified by Visa, Merchant Resources | Visa.ca
The Value of VbV for Your Customers | Your customers can shop online with greater confidence

Verified by Visa (VbV) is a service offered exclusively to Visa® cardholders. Just as it protects merchants from fraudulent transactions and chargebacks, it also helps protect cardholders from the unauthorized use of their Visa card and enables them to s

VbV provides your customers with:

  • Greater protection against the unauthorized use of their
    Visa card(s) for online purchases.
  • Increased confidence and trust when shopping online at a VbV enabled merchant.
  • Ability to quickly identify merchants who offer the Verified by Visa service.
  • User-friendly experience.

3 Source: Visa Canada, Canada Post & Hewlett Packard: Canadian Multi-Channel Study, conducted by J.C. Williams Group, April 2006.
4 Source: Who's Shopping Online In Canada? Forrester Research Inc, 2007.
VbV Fact:

Canadian consumers are still wary of shopping online due to security and privacy concerns. In a recent study, 48% of consumers indicated security as the reason for NOT shopping online.3

62% of Canadian consumers who have yet to make an online purchase are waiting until they feel more secure before submitting personal financial information online.4

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