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Verified by Visa® (VbV) Service

Verified by Visa (VbV) is a global online authentication service that makes online shopping more secure for both Visa® merchants and cardholders.

VbV provides your business with added protection against fraudulent transactions and chargebacks for online sales. It also provides your customers with added confidence while shopping online, helping to turn browsers into purchasers.

Visa believes in a multi-layered approach to online security.

While VbV is a key part of your fraud prevention strategy, we recommend that you maintain the other fraud detection tools that you've already implemented. In addition, Visa offers other layers of security to help protect your business and your customers. These include the Card Verification Value 2 (CVV2) three-digit security number and the Address Verification System. Visit our Fraud Prevention and Security section for more information.

Value for Merchants

Online merchants who are enabled with the Verified by Visa (VbV) service can look forward to the following benefits:

  • Reduced number of chargebacks for online fraud.
  • Your customers may have greater confidence shopping online with Visa.
  • Minimal impact on your existing check-out process. Watch the Online Demo to see how VbV integrates into the check-out process.
  • A user-friendly experience for you and your customers.
  • Merchant Plug-In software is easily installed and can be readily integrated into existing eCommerce systems.

Value for Customers

VbV helps protect cardholders from the unauthorized use of their Visa cards, enabling them to shop with confidence at all VbV-enabled websites.

  • Greater protection against the unauthorized use of a Visa card for online purchases.
  • Increased confidence and trust when shopping online at a VbV-enabled merchant.
  • Ability to quickly identify merchants who offer the Verified by Visa service.
  • A user-friendly experience.