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Card pays for clicks

by Entrepreneurship Expert Roger Pierce, BizLaunch.ca April 2007

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Making money online is a joy many new small business owners want to experience. Unfortunately, most entrepreneurs don't know how to go about setting up an e-commerce website. "We make money with our clients when shoppers visit and buy from their websites," says business owner Bryan Freeman.

Freeman and his partner Joel Auge launched their company HitGrab Inc. (www.HitGrab.com) almost three years ago. It's a Canadian corporation involved in the areas of domain monetization, performance-based internet advertising and rich media web applications. The company also consults on Internet Strategy, Performance Marketing and New Venture Creation.

With their impressive online marketing expertise, HitGrab partners are enjoying making money on the ever-changing World Wide Web. They possess the skills and knowledge to search engine optimize a website, boost Google rankings, deploy powerful keywords and work Google AdWords.

Bryan Freeman (left) and Joel Auge use their Visa® Business card to buy Google AdWords.
Bryan Freeman (left) and Joel Auge use their Visa® Business card to buy Google AdWords.

"Many business owners want to improve their online revenues but don't know how do it," comments Bryan. "We understand how overwhelming the world of e-commerce can be, so we make it easier for our clients to enter that world by doing it all for them."

To help manage their wired world, HitGrab decided to get a TD Visa® Business card in 2006. Not surprisingly, they use their card to power their online marketing.

"We pay Google for specific keywords," says partner Joel Auge. "If a person clicks on one of our chosen keywords we pay Google for that click. With thousands of keywords out there each costing us anywhere from eight cents to $1.50, a lot of money flows out of our Google AdWords account every month."

"Our Visa Business card makes it easy to replenish our Google account," he explains.

Bryan also uses the card to entertain clients, purchase office supplies and buy computer equipment. While he enjoys the convenience of his Visa Business card, Bryan says he intentionally set up his account with a reasonable credit limit so his small business can stay on top of its spending.

To extend their Internet marketing expertise, the duo are about to launch a dynamic new online voting technology. "We think we're pretty good at creating new and interesting online tools that consumers will love," enthuses Bryan.

"With the web creating so many new opportunities for business, it's an exciting time to be an online entrepreneur," he says.