The reputation of Umber Hamid and Roger Leavens' production company, BoomBox Sound (www.boomboxsound.com), resonates within the advertising industry. Agencies trust BoomBox to create distinctive sound for their most exacting clients.

The award-winning team coordinates the entire production process: from composing original music, casting and directing voices, to engineering the final audio. Canada's top advertising agencies outsource to BoomBox to sculpt unique sound for industry leaders such as Centrum, Maple Leaf, Cincinnati Bell, Restylane, and Comedy Central.

Confident that they could deliver superior service, Umber and Roger co-wrote their business plan in 2005 and sought funding for their dream. TD Canada Trust provided a package that included a TD Business Visa card. In a frenetic industry demanding fast turnarounds, the team uses their Visa card to procure obscure instruments or rent specialized equipment needed to develop their client's vision.

So how does a sound production company produce a vision? BoomBox gets inside their clients' heads, "hears" the intent, and then jumps through hoops to shape that sound. One project required the noise of hangers sliding on a metal rod, so Roger used his TD Business Visa card to pick up a Zoom H4 Location Recorder and captured those sounds in his home closet.

Extensive experience enables Umber and Roger to foresee potential issues and keep production on track. Their studio includes the most advanced equipment. But it's the willingness to do what it takes that furthers BoomBox's business mantra of "keep providing quality and the business will grow."

In fact, BoomBox just grew into a second studio. Recording voices for a video game required two weeks of dedicated studio time, but being offline for other clients was not an option. Their TD Business Visa card was crucial in purchasing materials and recording equipment for the expansion.

Whether arranging catering or gathering bookkeeping data, their TD Business Visa card manages the everyday details, freeing Roger and Umber to concentrate on the creative process.