
Visa Sensory Branding uses sight, sound and vibration where applicable to confirm that a Visa purchase has been approved.

Fast and easy payments
Make payments easier. 87 percent perceived their transaction to be fast and convenient.¹

Brand innovation
Leave a lasting impression. 82 percent of users perceived their payment experience as innovative. ¹
¹ Visa, Inc., The Value of Multi-Sensory Branding: Sound and Animation Elements in Cardless Payment Experiences, 2016

Enhanced perception

Built-in customization

Easy integration
¹ Visa, Inc., The Value of Multi-Sensory Branding: Sound and Animation Elements in Cardless Payment Experiences, 2016
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All three Visa Sensory Branding elements (sound, animation and haptic vibration) work together to confirm an approved Visa transaction, and should all be included when supported by the payment hardware.
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Visa Sensory Branding should start immediately following an approved Visa transaction made with a reloadable Visa Prepaid, Visa Debit or Visa Credit card.
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Yes. The customer experience should be consistent regardless of which Visa card is used.
For more information about Visa Sensory Branding, please email us at [email protected]