Sensory Branding for Payment Solutions

An innovative payment experience for an evolving industry

Learn how Visa Sensory Branding can help you differentiate your payment solution and attract more business.

What is Visa Sensory Branding?

When a Visa transaction is approved, it will trigger an animation, sound and haptic vibration where applicable—helping to put the consumer payment experience at the forefront. As payment methods evolve, sensory branding assures the consumer that their purchase made using Visa is approved.

A smartwatch, a laptop, a smartphone, and a sales terminal all showing a circle with a checkmark in it and the word Approved below.

A breakdown of Visa Sensory Branding

Visa Sensory Branding uses sight, sound and vibration where applicable to confirm that a Visa purchase has been approved.

Illustration of sensory branding elements of visual, sound and haptic feedback.

Discover the benefits

Visa Sensory Branding lets consumers know their Visa purchase is approved. It offers merchants a payment solution to help them stand out from the competition.

Woman merchant handing customer her card after completing sale.

Fast and easy payments

Make payments easier. 87 percent perceived their transaction to be fast and convenient.¹

Brand innovation

Leave a lasting impression. 82 percent of users perceived their payment experience as innovative. ¹

¹ Visa, Inc., The Value of Multi-Sensory Branding: Sound and Animation Elements in Cardless Payment Experiences, 2016

A new opportunity for your business

Integrate Visa Sensory Branding into your payment solution. It can offer the advantage you’re looking for and lead to new opportunities.

Enhanced perception

94 percent cited greater favourability toward technology partners.¹

Built-in customization

Colour sets, backgrounds and other design options set you apart.

Easy integration

Visa Sensory Branding requires minimal engineering effort.

¹ Visa, Inc., The Value of Multi-Sensory Branding: Sound and Animation Elements in Cardless Payment Experiences, 2016

Integrating Visa Sensory Branding

Explore the Visa Sensory Branding tools and resources. They’ve been designed to help you seamlessly add sensory branding to your payment solution.

A woman and a man looking at a tablet together.

SDKs

Integration for iOS, Android and web. Visa Sensory Branding SDKs contain front-end only animation, sound and haptic files. Customizations include colour, size, sound and haptic.

Download our assets

Native Integration

Design assets and animation specifications are also available. Elements can be tailored to your payment solution.

Visa Digital Brand Requirements

Learn how to incorporate mandatory Visa brand elements into your digital payment experiences. You can ensure that the strength of the Visa brand supports you in keeping pace with innovation, maintaining your relevance, and enabling your audience to be wherever they want to be.

Download Visa Digital Brand Requirements

Q+A

Get answers to frequently asked questions.

: All three Visa Sensory Branding elements (sound, animation and haptic vibration) work together to confirm an approved Visa transaction, and should all be included when supported by the payment hardware.
: Visa Sensory Branding should start immediately following an approved Visa transaction made with a reloadable Visa Prepaid, Visa Debit or Visa Credit card.
: Yes. The customer experience should be consistent regardless of which Visa card is used.

For more information about Visa Sensory Branding, please email us at [email protected]

An innovative payment experience for an evolving industry