Sensory Branding for Payment Solutions

An innovative payment experience for an evolving industry

Learn how Visa Sensory Branding can help you differentiate your payment solution and attract more business.

What is Visa Sensory Branding?

When a Visa transaction is approved, it will trigger an animation, sound and haptic vibration where applicable—helping to put the consumer payment experience at the forefront. As payment methods evolve, sensory branding assures the consumer that their purchase made using Visa is approved.

A smartwatch, a laptop, a smartphone, and a sales terminal all showing a circle with a checkmark in it and the word Approved below.

A breakdown of Visa Sensory Branding

Visa Sensory Branding uses sight, sound and vibration where applicable to confirm that a Visa purchase has been approved.

Illustration of sensory branding elements of visual, sound and haptic feedback.

Discover the benefits

Visa Sensory Branding lets consumers know their Visa purchase is approved. It offers merchants a payment solution to help them stand out from the competition.

Fast and easy payments

Make payments easier. 87 percent perceived their transaction to be fast and convenient.¹

Brand innovation

Leave a lasting impression. 82 percent of users perceived their payment experience as innovative. ¹

¹ Visa, Inc., The Value of Multi-Sensory Branding: Sound and Animation Elements in Cardless Payment Experiences, 2016

A new opportunity for your business

Integrate Visa Sensory Branding into your payment solution. It can offer the advantage you’re looking for and lead to new opportunities.

Enhanced perception

94 percent cited greater favorability toward technology partners.¹

Built-in customization

Color sets, backgrounds and other design options set you apart.

Easy integration

Visa Sensory Branding requires minimal engineering effort.