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Click to Pay offers a new standard for online checkout
Built as an EMV tokenized solution, Click to Pay helps deliver a secure, effortless online checkout for your customers.¹
Click to Pay removes the complexities of online checkout
Improve the online checkout experience to help maximise conversion rates, minimise the cost of fraud, and avoid the complexity of storing payment data.
Amplify conversions, grow revenue
Boost approvals with increased authorization rates
Integrate into your existing user experience
Like contactless, but online
Click to Pay is easy, simple, and convenient for online checkouts. Here’s what you can expect.
Click to Pay helps boost conversions
Our Click to Pay partner is seeing lasting results
Adyen uses Visa Token Services and sees significant benefits including a 4% lift in authorization rates compared to traditional guest checkout. ⁴
Answers for the rest of your questions
It’s easy to start accepting Click to Pay. If you still have questions about the process, we’re here to help.
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Click to Pay is the new standard in online checkout an easy and secure way to pay online or in app. Click to Pay follows the EMVCo global standard and is designed with tokenization at its core. It enables a safer, faster checkout by eliminating the need for consumers to enter card details manually.
Here’s how it works:
- Consumers look for the Click to Pay iconduring checkout to enjoy a faster, more secure experience
- Enter their email address
- Confirm their identity
- Choose the card you want to use.
- Complete the purchase, that’s it!
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Currently, Visa, Mastercard, American Express and Discover are participating in Click to Pay.
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Click to Pay helps merchants in several ways, including:
- Reduces cart abandonment and boosts conversion rates by eliminating manual card entry for shoppers.
- Since Click to Pay is token-based, merchants enjoy the benefits of tokenization including higher authorization rates, up-to-date credentials and lower fraud.
- With Click to Pay seamlessly embedded into checkout pages, merchants can choose to maintain control of the checkout experience.
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Visa encourages merchants to work with their existing payment service providers on implementation options for Click to Pay. Merchants or service providers can also contact their Visa representative.
- EMV® is a registered trademark in the U.S. and other countries and an unregistered trademark elsewhere. The EMV trademark is owned by EMVCo, LLC.
The Click to Pay icon, consisting of a double sequential right-pointing chevron, is a trademark owned by and used with permission of EMVCo, LL - merchant’s individual results may vary.
- VisaNet, Oct–Dec 2023. Visa credit and debit global card-not-present (CNP) transactions for tokenized vs non-tokenized credentials. Auth rate is defined as approved authorizations divided by total authorization attempts based upon last attempt of a unique transaction.
- Adyen Click to Pay pilot in Visa Europe Region from 1st - 31st May 2024. Merchant individual results will vary.
UX is provided for illustrative purposes only