Visa pioneered the original 3-D Secure protocol more than 15 years ago to protect eCommerce transactions by providing an additional layer of identity verification before authorization. 3-D Secure (3DS) enables the exchange of data between the merchant, card issuer and, when necessary, the consumer, to validate that the transaction is being initiated by the rightful owner of the account.
eCommerce continues to accelerate worldwide with online shopping becoming the preferred way to shop for many consumers. This growth in digital commerce requires businesses to prevent card-not-present fraud and ensure good transactions are seamlessly approved.
Visa worked with other payment brands to develop the next generation of the protocol—EMV 3-D Secure. Visa Secure is Visa’s global EMV 3-D Secure program that makes authentication simple, lowers friction for consumers and helps prevent card-not-present fraud.
Supports different payment channels, delivering a unified web and mobile experience.
Delivers an enhanced data exchange between merchants and issuers to help improve authorization decisioning and fraud detection.
Allows for better integration of the authentication process into the merchant’s shopping experience.
Supports strong customer authentication for issuers, acquirers, payment service providers in regulated markets.
How SkipTheDishes successfully established a holistic fraud management framework using Visa Secure.
Learn how Best Buy Canada improved its customer experience and achieved a dramatic drop in fraud with EMV 3-D Secure.
Learn more about how EMV 3-D Secure makes eCommerce transactions more secure in real time.
Get a one-page overview of how EMV 3-D Secure works.
Source: ONLINE PAYMENT FRAUD Emerging Threats • Segment Analysis • Market Forecasts 2018-2023, November 2018, Juniper Research.
