The millennial generation is always connected with friends, family and the community. However, this constant connection is achieved through technology – making it difficult for charities to reach millennials using traditional channels and donation options. To take advantage of the rising spending power of this always-on, tech savvy demographic, charities must evolve to the latest innovations and trends.
Payments is one area of innovation that is changing as quickly as social networking apps. Millennials will dictate how they want to pay and be paid, with convenience becoming one of the most important factors
for this connected generation.
Read about the three keys to engage and empower millennials to donate here.