This partnership complements Visa’s commitment to the sport of soccer globally, including but not limited to the FIFA Women’s World Cup 2023. Visa will partner with Canada Soccer to curate an array of benefits and initiatives, including but limited to: exclusive ticket pre-sale access for Visa cardholders to National Team home games, custom marketing programs to drive business for Visa’s clients, and support for the development and growth of the Women’s game both at the development and elite levels.

As part of Visa’s long history of investing in and supporting the growth of the women’s game – Visa is excited to introduce the Visa Play and Stay program. In collaboration with Canada Soccer, the program’s objective is to encourage girls aged 11-16 to stay involved and engaged in the sport of soccer.

Despite the positive progress that has been made to level the playing field, gender disparity in sports persists. Girls aged 11-16 are two times more likely to drop out of sports than boys at this age¹ and even though girls report significant mental and physical benefits from sport participation, only half of teenage girls are active in sport².

Visa Play and Stay will be developed in collaboration with Canada Soccer and will include creating opportunities for young girls to connect with current and former National Team players, showcasing the various pathways that exist in the sport of soccer, both on and off the pitch, and providing dedicated resources to support the development of interventions and solutions to ensure more girls Play and Stay in soccer.