How to advertise offline
Word of mouth: Making connections in the community is still one of the oldest but most reliable forms of advertising. Reach out to friends or peers who offer a complimentary service to yours. Local small business groups can be an excellent way to connect to other small business owners.
Business cards: There’s still a place for business cards today. You can use them to connect with potential customers and give them out at events or your place of business. Make sure your card has your business’s name, address and contact information—including your web site and social accounts.
Newspapers: If your goal is to attract local customers, then advertising in a local newspaper can be an effective way to reach your target audience. The price of your print ad will depend greatly on the newspaper's popularity and the size of your ad.
Magazines: A local, regional, or niche interest magazine can help you reach a specialized audience. The price of magazine ads generally depends on the size of the publication and size of the ad itself.
Banners: Posters and banners are effective advertising options for small businesses because they don’t cost much to make. These can be printed and hung at your place of business or around your community.
Flyers: Consider creating, printing and passing out flyers in your community as a way to promote your business. You can place them on windshields, insert them into newspapers or hand them out at local markets or businesses.