How to advertise online
Social media channels: Creating social media profiles for your business is a simple and free way for you to show off your brand, engage with customers and share information about your products or services.
Social media ads: One of the most cost-effective ways to reach potential customers and grow your sales is to create paid social media ads. Creating these ads gives you the option to target specific audiences, optimize for reach or conversion, and direct consumers to your website.
Pay per click ads (PPC): PPC is a Search Engine Marketing (SEM) tactic and refers to ads on internet search engines. If you use PPC, you’ll have to pay to have your ad appear when certain keywords are searched for. Then, you’ll be charged for each click on your ad.
Cost per impression ads (CPI): With a CPI ad, you’ll pay a fee per thousand views your ad gets, whether or not the people who viewed your ad clicked on it.
Cost per action ads (CPA): With CPA ads, you only pay when someone takes a specific action, such as signing up for your email list or buying your product.