The idea of an online marketplace might seem counterintuitive. If you sell flowers, you wouldn’t necessarily sell flowers next to another florist would you, right? Or would you?
Think about in a farmer’s market or a street fair. A single florist isn’t likely to draw a big crowd, but having a number of florists, each with different products and prices would draw a crowd of dedicated flower buyers eager to see everything that’s available.
An online marketplace transfers that experience to the web. With thousands of other products, buyers are given variety and selection to browse through and buy.